About Us
The Active Travel Group is the UK’s leading independent travel group, delivering active and authentic travel experiences to customers from around the world. The Group comprises three sector-leading brands; Ski Solutions, Wilderness Group and Cycling for Softies.
Specialising in tailor-made, human-powered holidays across the globe, from skiing and cycling in Europe and North America to hiking and sea kayaking in the Scottish Highlands, we are the experts in delivering high-quality adventures.
“The mountains are calling
and I must go.”
John Muir
Our Brands
Wilderness England
Wilderness England creates incredible journeys to the wild and magical outdoor spaces across Yorkshire, the Lake District, Northumberland, the Cotswolds and the Peak District. Providing inspiring active experiences, immerse yourself in the unique landscapes, history, culture and wildlife on a Wilderness England adventure.
SKI SOLUTIONS
Britain's original ski travel agency and tailor-made ski tour operator, Ski Solutions has been arranging ski holidays for over 30 years across Europe and North America. The Ski Solutions team are all skiing experts, and their wealth of knowledge and passion for the mountains will ensure you experience a truly memorable ski holiday.
WILDERNESS SCOTLAND
Europe’s No.1 Adventure Travel Company. Wilderness Scotland offers an inspiring range of guided and customised adventure holidays, in the most remote and beautiful regions of Scotland. The Wilderness Scotland team know how to create enriching adventure holidays and know the wild places of Scotland better than anyone.
Bspoke
The ultimate collection of European cycling holidays. BSpoke's cycling experts can tailor-make your perfect cycling holiday where you can travel at your own pace or in a group of like-minded individuals. A BSpoke Tour is all about being as restful or as adventurous as you desire.
Cycling for Softies
Cycling for Softies is a luxury cycling tour operator providing gourmet cycling adventures in France and Italy. These are leisurely cycling tours winding through vineyards and staying in high end accommodation where the emphasis is as much on the food and wine as the cycling.
WILDERNESS IRELAND
Specialists in offering a range of adventure holidays, tours and incredible wilderness experiences. Wilderness Ireland take their clients to the most remote and beautiful regions of Ireland, all while staying at the most welcoming accommodations and delivering outstanding customer service.
“I travel not to go anywhere, but to go.
I travel for travel’s sake.
The great affair is to move.”
Robert Louis Stevenson
Our Values
Passion and
expert knowledge
We love active and experiential travel. It’s in our DNA, and we strive to share this energy and enthusiasm with our clients. Our product experts are second to none. We continually invest in our people to develop their knowledge.
specialists in
adventure traveL
Unparalleled concierge style service is at the heart of everything we do, and with over 30 years of experience in curating, creating and delivering unforgettable active holidays, we're distinguished industry and consumer experts.
Innovative, experiential
and tailor-made
We understand the desire for customised travel experiences. Our personalised style embraces tailor-made and innovative holiday experiences, creating impactful memories that last a lifetime.
Financial security
Our brands are members of ABTA and ABTOT, giving the benefit of their assistance and codes and conduct. All the package holidays sold are covered by schemes fully protecting monies.
Sustainable Tourism
We are committed to protecting the places we love through responsible travel, directly supporting the environments, communities and economies we visit so they can be enjoyed for generations to come.
Our People
Our team of experts are united by a passion for active and experiential travel. Many of us have lived and worked in the destinations in which we operate, from winters spent instructing in the Alps, to summers guiding in the highlands. It’s our first-hand knowledge and experience of the great outdoors that really sets us apart.
Driven by a desire to protect the places we love for generations to come, we are committed to responsible travel across the Group. You will see this commitment reflected in the time our team dedicate to fundraising, whether it’s a charity bike ride from London to Val d’Isere or a local beach clean.
